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nike-just-do-it

The famous Nike slogan “Just Do It”, coined by Dan Wieden, co-founder of the advertising agency Wieden+Kennedy, was considered one of the top ad slogans of the 20th century.  I’m adopting it as my personal slogan.  The tricky thing is that I have a lifetime membership in “Procrastinators Anonymous” (I think we’re having a meeting tomorrow, maybe).  For some reason I avoid tasks that seem unpleasant or difficult in the attempt to have peace, comfort, or time to partake in some other more enjoyable activity, only to find that I feel more stressed and restless.

Have you ever stood in a kitchen with dirty dishes stacked precariously high, piles of laundry looming, kids messing around when they’re supposed to be doing homework, stacks of clean clothes yet to be put away, bills to pay, a closet to organize, dinner to fix…?  You get the picture.  It seems much easier in those times for me to just to try and forget all I have to do as I get a diet coke and go sit down.  However, it’s all still there when my moment of intentional oblivion is over.  My mom used to tell me, just start on ONE thing.  Just do it.  Once you do, you’ll start feeling better, you’ll see progress and you’ll become motivated to finish some more things.  She’s right!

Last year I took a test at work to discover my style for dealing with conflict.  It’s no surprise that my highest score was for “avoidance” which happens to be the least-effective, least-desirable style.  I may be trying to avoid hurt feelings, making someone angry, or situations when I don’t know what to say or do, but I’m actually just prolonging some of those things from happening and the problem doesn’t get solved.  Rather than hiding or avoiding conflict I need to just do it and face it.  I’m working on that!

My sis and I were talking about this today.  She has to deal with some difficult things that are not fun and are really hard to go through but will yield tremendous results for her.  Going through the hard, uncomfortable, even painful stuff is going to be worth it because of the end result.

This motivates me in so many areas of my life.  Recently my hubby and I decided to start jogging together.  We get up at 5 am and head out the door.  Before you’re too impressed, know that we often look at each other bleary-eyed when the alarm goes off, silently saying to one another “do we really want to do this?  Couldn’t we run tomorrow?  Maybe just another 15 minutes of sleep?”  But we have been making ourselves get up because the end result of getting a good workout, keeping healthy, and the awesome feeling you have after getting those endorphins going through your body is worth the slow sluggish start, the panting and tiredness, the sweat, and the time!  So far we’ve never had a morning when we said, after getting home, “That was a waste of time!  Why did we do that?”  Instead we’re always so glad we went.  It also helps having someone else to just do it with.

I think of my walk with Jesus most of all.  The end result of becoming more like Him and ultimately getting to be with him forever is more than worth the struggles I face here and now.  The apostle Paul said that in the book of II Corinthians 4:16-17, “Therefore we do not lose heart…For our light and momentary troubles are achieving for us an eternal glory that far outweighs them all.”   And God’s Word promises that the tough things we face actually make us more beautiful, more full of faith, stronger, and wiser:  “In this you greatly rejoice, though now for a little while you may have had to suffer grief in all kinds of trials. These have come so that your faith—of greater worth than gold, which perishes even though refined by fire—may be proved genuine and may result in praise, glory and honor when Jesus Christ is revealed.”  I Peter 1:6-7

The next time you start to shrink back at something that looks too hard, too uncertain, or just plain not fun, think of the end result if you trudge ahead.  Weigh the two in your mind – the tough part of going through compared to the result at the end – and I know you’ll agree that it’s best to just do it!

© copyright Michele Klotz 2009

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